Organizational Resources Management Researches

Organizational Resources Management Researches

Volume & Issue: Volume 12, Issue 4, Winter 2023 
Number of Articles: 8

The impact of storytelling as a content strategy on purchase intention: Research using “narrative scripting

Pages 75-96

Masoumeh Hosseinzadeh Shahri, Niloufar Alizadeh amirabadi, Yasaman Saadipour