The Effect of Organizational Process alignment and Learning Culture on Competitive Performance Based on Mediating Role of Market capitalizing and Operational adjustment agility

Document Type : Original Research

Authors
Bahareh Osanlou 1
Negar Faryabi 2
1 Assistant Professor, Department of Business Management, Faculty of Management, Kharazmi University, Tehran, Iran.
2 Graduated from the Faculty of Management, Kharazmi University, Tehran, Iran.
Abstract
Today, with the increasing intensity of industry competition, organizations must adopt non-traditional management tools and techniques to maintain competitive advantage as a dynamic as a dynamic activity. Therefore, the nature of the dynamic capability in an integrated framework should be examined in organization in a way that focuses on the dimensions of the measurement and how it is developed to create superior performance. Dynamic capability is affected by process alignment interactions and organizational learning culture and their joint effects on competitive performance. On the one hand, organizational agility is one of the mechanisms by which organizations develop their dynamic capabilities and thus enhance their performance. Accordingly, the purpose of this study is to investigate the effect of organizational process alignment and learning culture on competitive performance, with emphasis on the intermediate role of dynamic capabilities and organizational agility. The present study is a descriptive-survey method in terms of applied purpose. The statistical population consisted of IT managers in Tehran, a sample of 290 people based on the Klein formula and selected by available method. In order to collect data, a questionnaire was used and for data analysis, structural equation modeling and PLS software were used. The results of the research show that organizational process alignment and learning culture affect dynamic ability positively. Also dynamic capability strengthens competitive performance of the organization and finally organizational agility affects competitive performance of the organization.
Keywords
Competitive performance
Dynamic Capabilities
Market capitalizing agility
Operational adjustment agility
Organizational learning culture
Organizational process alignment

Subjects

Barney, J. (1991). "Firm resources and sustained competitive advantage", Journal of Management, 17, 99–120.
Carpenter, M. A., Sanders, W. G., & Gregersen, H. B. (2001). "Bundling human capital with organizational context: The impact of international assignment experience on multinational firm performance and CEO pay", Academy of Management Journal, 44(3), 493–511.
Chen, Y., Wang, Y., Nevo, S., Jin, J., Wang, L., & Chow, W. S. (2014). "IT capability and organizational performance: the roles of business process agility and environmental factors", European Journal of Information Systems, 23(3), 326–342.
Cohen, J., & Olsen, K. (2013). "The impacts of complementary information technology resources on the service-profit chain and competitive performance of South African hospitality firms", International Journal of Hospitality Management, 34, 245– 254.
Cook, S., & Yanow, D. (1995). "Culture and organizational learning", Organizational learning, 430-59.
Danneels, E. (2002). "The dynamics of product innovation and firm competences", Strategic Management Journal, 23 (12), 1095–1121.
Davies, A., & Brady, T. (2016) ."Explicating the dynamics of project capabilities", International Journal of Project Management, 34 (2), 314-327.
Egan, T. M., Yang, B., & Bartlett, K. (2004). "The effects of learning culture and job satisfaction on motivation to transfer learning and intention to turnover", Human Resource Development Quarterly, 15(3), 279–301.
Eisenhardt, K. M., & Martin, J. A. (2000). "Dynamic capabilities: What are they?", StrategicManagement Journal, 21, 1105–1121.
Felipe, C. M., Roldán, J. L., & Leal-Rodríguez, A. L. (2016). "An explanatory and predictive model for organizational agility", Journal of Business Research, 69 (10), 4624-4631.
Fornell, C., & Larcker, D. F. (1981). "Structural equation models with unobservable variables and measurement error", Journal of Marketing Research, 18(1), 39-50.
Giniuniene, J., & Jurksiene, L. (2015). "Dynamic Capabilities, Innovation and Organizational Learning:Interrelations and Impact on Firm Performance", Social and Behavioral Sciences, 213, 985 – 991.
Gloet, M., & Terziovski, M. (2004). "Exploring the relationship between knowledge managementpractices and innovation performance", Journal of Manufacturing Technology Management, 15 (5), 402-409.
Hall, M. (2002). "Alignment of the organization to increase performance results", Public Manager, 31(2), 7–10.
Helfat, C. E., Finkelstein, S., Mitchell, W., Peteraf, M. A., Singh, H., Teece, D. J., & Winter, S. G. (2007). Dynamic capabilities: Understanding strategic change in organizations. Malden M. A, Blackwell Publishing.
Huber, G. P. (1991). "Organizational learning: the contributing processes and the literatures", Organizational Science, 2, 88-115.
Hulland, J. (1999). "Use of partial least squares (PLS) in strategic management research: a review of four recent studies", Strategic management journal, 20(2), 195-204.
Hung, R. Y. Y., Yang, B., Ya-Hui Lien, B., McLean, G. N., & Kuo, Y. M. (2010). "Dynamic capability: Impact of process alignment and organizational learning culture on performance", Journal of World Business, 45, 285–294.
Hung, R. Y. (2006). "Business process management as competitive advantage: A review and empirical study", Total Quality Management & Business Excellence, 17(1), 21–40.
Hsu, S. (2014). "Effects of Organization Culture, Organizational Learning and IT Strategy on Knowledge Management and Performance", The Journal of International Management Studies, 9(1), 50-58.
Hwang, D., Yang, M., & Hong, P. (2015). "Mediating effect of IT-enabled capabilities on competitive performance outcomes: An empirical investigation of ERP implementation", Journal of Engineering and Technology Management, 36, 1–23.
Jiao, H., Wei, J., & Cui, Y. (2010). "An Empirical Study on Paths to Develop Dynamic Capabilities: From the Perspectives of Entrepreneurial Orientation and Organizational Learning", Frontiers of Business Research in China, 4(1), 47-72.
Jones, G. R. (2000). Organizational theory, 3rd Ed., New York, Prentice-Hall.
Lewin, A. Y., & Volberda, H. W. (1999). "Prolegomena on co-evolution: A framework for research on strategy and new organizational forms", Organization Science, 10(5), 519–534.
Ravishankar, M. N., & Pan, S. L. (2013). "Examining the influence of modularity and knowledge management (KM) on dynamic capabilities: Insights from a call center", International Journal of Information Management, 33 (1), 147-159.
Rai, A., & Tang, X. (2010). "Leveraging IT capabilities and competitive process capabilities for the management of interorganizational relationship portfolios", Information Systems Research, 21(3), 516–542.
Yu-Yuan, R., Yang, B., Ya-Hui Lien, B., McLean, G., & Kuo, Y. (2010). "Organizational Process Alignment, Social Capital, and Dynamic Capabilities", African Journal of Business Management, 4 (11), 2231-2240.
Lee, R. G., & Dale, B. G. (1998). "Business process management: A review and evaluation", Business Process Management Journal, 4(3), 214–225.
Lu, Y., & Ramamurthy, K. (2011). "Understanding the link between information technology capability and organizational agility", An empirical examination. MIS Quarterly, 35(4), 931–954.
Mikalef, P., & Pateli, A. (2017). "Information technology-enabled dynamic capabilities and their indirect effect on competitive performance, Findings from PLS-SEM and fsQCA", Journal of Business Research, 70, 1-16.
Nemkova, E. (2017). "The impact of agility on the market performance of born-global firms: An exploratory study of the ‘Tech City’ innovation cluster", Journal of Business Research, 80, 257-265.
Sambamurthy, V., Bharadwaj, A., & Grover, V. (2003). "Shaping agility through digital options: Reconceptualizing the role of information technology in contemporary firms", Mis Quarterly, 27(2), 237-263.
Seo, D., & Paz, A. (2008). "Exploring the Dark Side of Is in Achieving Organizational Agility", Communication of the ACM, 51(11), 136-139.
Škerlavaj, M., Hoon Song, J., & Lee, Y. (2010). "Organizational learning culture, innovative culture and innovations in South Korean firms", Expert Systems with Applications, 37, 6390–6403.
Teece, D. J. (2018). "Business models and dynamic capabilities", Long Range Planning, 51(1), 40-49.
Teece, D. J., Pisano, G., & Shuen, A. (1997). "Dynamic capabilities and strategic management", Strategic Management Journal, 18(7), 509–533.
Wang, C. L., & Ahmed, P. K. (2007)." Dynamic capabilities: A review and research agenda", International Journal of Management Reviews, 9(1), 31–51.
Watkins, K. E., & Marsick, V. J. (1993). "Sculpting the learning organization: Lessons in the art and science of systemic change", Jossey Bass Business & Management Series, 298.
Wetzels, M., Schroder, G. O., & Oppen, V. C. (2009). "Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration", MIS Quarterly, 33 (1), 177-195.
Wilden, R., Gudergan, S. P., Nielsen, B. B., & Lings, I. (2013). "Dynamic capabilities and performance: Strategy, structure and environment", Long Range Planning, 46(1), 72–96.
Wu, I. L., & Chiu, M. L. (2014). "Organizational applications of IT innovation and firm’s competitive performance: A resource-based view and the innovation diffusion approach", Journal of Engineering and Technology Management, 35, 25-44.
Organizational Resources Management Researches
Volume 12, Issue 4
March 2023
Pages 49-73