Entrepreneurial Promotion is one of the functions of entrepreneurial marketing in introducing and promoting products based on cheap and creative methods. Buzz Marketing has an important position in entrepreneurial promotion. The purpose of this study is to identify and conceptualize the functions of Buzz Marketing in insurance industry and specifically Universal Life Insurance. Analysis of deep interview sessions with 20 Relation Public and/or Life Insurance managers of 12 private insurance companies through qualitative content analysis of elements indicate that Buzz Marketing in Universal Life Insurance is made up of 5 elements,7 sub-elements and 22 items. These elements include Interpersonal Communication, Newsworthiness, Stickiness, Exponential Spreading, No Total Control that has varied meanings in different companies.
(2011). Conceptualization of Entrepreneurial Promotion Functions Based on Buzz Marketing in Universal Life Insurance Sale. Organizational Resources Management Researches, 1(3), 55-79.
MLA
. "Conceptualization of Entrepreneurial Promotion Functions Based on Buzz Marketing in Universal Life Insurance Sale", Organizational Resources Management Researches, 1, 3, 2011, 55-79.
HARVARD
(2011). 'Conceptualization of Entrepreneurial Promotion Functions Based on Buzz Marketing in Universal Life Insurance Sale', Organizational Resources Management Researches, 1(3), pp. 55-79.
CHICAGO
, "Conceptualization of Entrepreneurial Promotion Functions Based on Buzz Marketing in Universal Life Insurance Sale," Organizational Resources Management Researches, 1 3 (2011): 55-79,
VANCOUVER
Conceptualization of Entrepreneurial Promotion Functions Based on Buzz Marketing in Universal Life Insurance Sale. Organizational Resources Management Researches, 2011; 1(3): 55-79.
