Identifying and Prioritizing Efficient Measures of Human Resource Manager in Crisis Using Combined ANP and DEMATEL Approaches

Authors
1 Associated Professor, Payam Noor University, Tehran, Iran
2 PhD. student of Business Administration, Payam Noor Graduate Center, Tehran, Iran
Abstract
In Economic crisis conditions, it is expected that human resource managers play a rational role to change these conditions to opportunities. According to studies, HR managers utilize a set of different measures to confront crisis, which mainly has a short-term glance. These measures are instead of achieving Sustainable Competitive Advantage and turning the crisis into an opportunity, so it just supports the implementation of retrenchment strategy and will have negative effects on staff motivation. Considering literature and aimed to identifying the efficient and prioritized measures with respect to strategic HRM, efficient measures were identified. After interviewing 36 executives, the measures were revised by an eight-person decision-taking group. As a result 14 measures were classified in 5 main groups. Since making decisions to utilize one action will also affect the effectiveness of other actions, and in order to specify priorities of suggestive measures to meet SHRM, the use of DEMATEL and ANP approach was adopted. As a result, “Communications and Information Disclosure” was identified as first measures and “Empowerment of Managers for Crisis” and “Human Resource Development” ranked second and third. Thus both short and long term strategy cloud be supported. measures as “Work Force Reduction” and “Personnel Cost Management”, which have been identified as the most prevalent measures of HR managers, were specified as the last suggestive measures in this study.
Keywords

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