Identifying critical success factors of lubricants industry using analytic network process In order to gain a competitive advantage

Authors
Mohammad Reza Karimi Alavijeh 1
Maryam Safaei 2
Mohammad Mehdi Ahmadi 3
1 Faculty of Management & Accounting, Allameh Tabataba’i University, Tehran, Iran
2 Master of Business Administration, Damavand Institute, Tehran, Iran
3 Master of Business Administration, Allameh Tabataba’i University, Tehran, Iran
Abstract
According to great number of experts, having a distinct positioning regarding other competitors in one or more cases, are Critical factors of industrial success. These CSFs can create a golden and exceptional opportunity to gain a competitive advantage. Therefore, main goal of this study is to identify and prioritize CSFs in lubricants industry of Iran. Research method is practical use and as data collecting method is descriptive – survey. Interviews and questionnaires used to collect data in research population which is Iran lubricants industry experts. In this study, Thompson and Strickland models has been used to identify these factors. This model define critical success factors in seven different dimension and sets indicators for each one. Based on those factors and network analysis process a questionnaire has been prepared and has been placed at the disposal of industry experts. Obtained data were analyzed by using "super decision" software and five factors of " experience in product innovation", "technical knowledge", "production quality", "access to raw materials and additives", "access to skilled labor" were identified as critical success factors in this industry. Therefore successful companies in this field can gain the competitive advantages investing on these factors.
Keywords
Critical success factors
Competitive Advantage
Analytic Network process
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Organizational Resources Management Researches
Volume 6, Issue 2
September 2016
Pages 71-91