ارائه الگوی مدیریت تعامل با ذینفعان راهبردی بانک

نوع مقاله : پژوهشی کیفی

نویسندگان
1 دانشجوی دکتری مدیریت دولتی، دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی، واحد امارات، تهران. ایران.
2 استاد، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران.
3 استاد، دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی، واحد اسلامشهر، تهران، ایران.
4 دانشیار، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران.
چکیده
شناخت درست و کامل ذینفعان یکی از بخش‌های اصلی و هنر تصمیم‌گیری راهبردی است. بانک‌ها به عنوان بخش مهمی از اقتصاد کشور با ذینفعان متعدد و حساسی مواجهند و تغییرات مختلفی را در ساختار ذینفعان خود تجربه می‌کنند. شناخت و طبقه‌بندی درست این ذینفعان و اتخاذ راهبرد راهبرد مناسب برای تعامل با آنان یکی از راهکارهای بهبود عملکرد است. پژوهش حاضر با هدف ارائه الگوی مدیریت تعامل بانک با ذینفعان راهبردی انجام شده است.

این پژوهش از نظر هدف کاربردی، از نظر داده‌ها کیفی و از نظر ماهیت و روش اجرای آن داده‌بنیاد است. راهبرد نمونه‌گیری، هدفمند و روش آن گلوله برفی بوده است. سنجش اعتبار درونی


(قابلیت اعتبار) یافته‌ها، مقایسه نتایج به وسیله مبانی نظری و تأیید خبرگان و تأیید دقّت و صحّت داده‌ها با روش بررسی به‌وسیله اعضای پژوهش و روایی فرم مصاحبه از طریق روایی محتوایی انجام شده است.

نتایج به دست آمده حاصل از سه مرحله مصاحبه، اجرای فن دلفی و بارش مغزی، 2 بعد بوده است که بعد اول شناسایی ذینفعان راهبردی شامل 4 مؤلفه (قدرت، نفوذ، تأثیرگذاری، منافع و مشروعیت) و بعد تعامل با ذینفعان راهبردی شامل 6 مؤلفه (سیاستگذاری، قوانین و مقررات، اداره و سازماندهی، کنترل و نظارت، تأمین منابع و فروش خدمات) که از 76 شاخص حاصل شده‌اند.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

presenting a Strategic Stakeholders Interaction Management Model (Case Study: Keshavarzi Bank)

نویسندگان English

manouchehr hayati 1
Asghar Moshabbaki Esfahani 2
Abbas khorshidi 3
Mahdy Mortazavi 4
1 islamic AZAD university UAE Branch
2 Professor of Tarbiat Modares University, Tehran, Iran.
3 Professor of Islamic Azad University, Islamshahr Branch, Tehran, Iran.
4 Associate Professor at Tarbiat Modares University, Tehran, Iran
چکیده English

A proper and complete understanding of stakeholders is one of the main elements of strategic decision-making. Banks, as an important part of the country's economy, are confronted with various stakeholders and faced with different changes in their stakeholder structure.Recognizing and categorizing these stakeholders and adopting an appropriate strategy for engaging with them is one of the ways to improve Performance. The purpose of this study was to provide a model for managing bank interactions with strategic stakeholders.

This research in terms of gole is applied, in terms of data is qualitative, and in terms of nature and research method is Grounded .The sampling strategy was selective with snowball method. Measurement of internal validity (reliability) of the findings has been done by comparing the results with theoretical foundations and experts verification, and verifying the accuracy of the data has been approved by the members of the research, and the validity of the interview’s form has been done through content validity.

The results obtained from three phases: interviewing, Delphi technique and Brainstorming, 2 dimensions; Identification of strategic stakeholders including 4 components (power, influence, influence, interests and legitimacy) and interaction with strategic stakeholders including 6 components (policy making, Rules, regulation, organization, control and supervision, supply of resources and sales of services), which are derived from 76 indicators.

کلیدواژه‌ها English

stakeholder
Strategic stakeholders
Interaction Management
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