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Rotation of trading partners by Iran, considering the trading background of each partner and its different attitudes towards economic sanctions is an effective initiation for decreasing the negative effects of the sanctions and persuading other countries to ignore them. This initiative will create a positive and sustainable balance for the trading condition of Iran. To further this effort, a more proactive trading approach is regionalism and consequently selection of the right trading partners can be a useful solution. On the other hand, in cross-regional dimension, with regards to the current economical crisis, specifically in Europe, Iran is able to find suitable trading partners. Additionally, Iran can promote the idea that the global economic super powers are losing numerous lucrative opportunities in the attractive market of Iran. This approach can increase the bargaining power of Iran in economical negotiations and persuade other countries to overlook the current sanctions. In this atmosphere, studying the actors of the sanction games and their capacities, the amount of value-creation and interaction and the mechanism of their motivational leadership are important issues in the process of minimization of the negative impacts of the sanctions and the selection of trade partners must be based on the mentioned criteria.

Keywords: Economicsanctions, Rotation of trading partners, Third-party country, Effectiveness ofeconomic sanctions

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