Developments, changes and increased competition in the field of industry in recent years, has forced organizations to focus on gaining competitive advantage. In general, many experts believe that organizational performance improvement will increase profitability, and therefore the organization's competitive position relative to other competitors will be dramatically enhanced. It can be accomplished through environmental conditions, resources and practices required. As results, organization can enhance its ability to value creation and achieve profitability. In this study, regarding to resources in achieving high level performance, the key sources of influence on organization performance is derived by reviewing the results of previous researches and according to experts’ points of view. Using the experimental design method, appropriate framework of factors presented. The results show that contribution percentage of following factors: total number of employees, inventory levels, the value of capital assets, the ratio of manufacturing employment to total employment and the cost of advertising on firm performance.    

Keywords: Superior performance, Competitive advantage, taguchi experimental design, Small And Medium enterprises

Full-Text [PDF 245 kb]   (2327 Downloads)