پژوهش‌های مدیریت منابع سازمانی

پژوهش‌های مدیریت منابع سازمانی

تأثیر رضایت از ارتباط‌های داخلی بر تعلق‌ خاطر کارکنان با نقش میانجی جذابیت ادراک‌شده کارفرما، حمایت سازمانی ادراک‌شده و اجرای قرارداد روان‌شناختی

نوع مقاله : پژوهشی اصیل

نویسندگان
1 دانشجوی کارشناسی ارشد، گروه مدیریت دولتی، دانشگاه شاهد، تهران، ایران.
2 استادیار، گروه مدیریت بازرگانی، دانشکده حکمرانی، دانشگاه شاهد، تهران، ایران.
چکیده
زمینه و هدف: در عصر حاضر، ارتباط‌های داخلی و تعلق ‌خاطر کارکنان نقش مهمی در موفقیت و پایداری سازمان‌ها دارند. پیشرفت فناوری ارتباط‌ها، نیاز به تعامل‌های درون‌سازمانی را افزایش داده است. هدف پژوهش حاضر بررسی تأثیر رضایت از ارتباط‌های داخلی بر تعلق ‌خاطر کارکنان با نقش میانجی جذابیت ادراک‌شده کارفرما، حمایت سازمانی ادراک‌شده و اجرای قرارداد روان‌شناختی است.
روش پژوهش: این پژوهش از نظر هدف کاربردی و از نظر روش، توصیفیپیمایشی است. جامعه آماری شامل همه کارکنان بانک سامان در استان تهران در سال 1403 (1600 نفر) بود. حجم نمونه با استفاده از فرمول کوکران 309 نفر تعیین شد و نمونه‌گیری به روش تصادفی ساده انجام گرفت. داده‌ها از راه پرسش‌نامه گردآوری و با نرم‌افزارهای PLS3 و SPSS تحلیل شدند.
یافته‌ها: نتایج نشان داد که رضایت از ارتباط‌های داخلی بر تعلق ‌خاطر کارکنان با ضریب مسیر 233/0، بر حمایت سازمانی ادراک‌شده با ضریب 744/0، بر جذابیت کارفرما با ضریب 798/0 و بر اجرای قرارداد روان‌شناختی با ضریب 781/0 اثر مثبت و معناداری دارد. همچنین، جذابیت کارفرما با ضریب 174/0 و اجرای قرارداد روان‌شناختی با ضریب 312/0 بر تعلق ‌خاطر کارکنان مؤثر بودند، اما اثر مستقیم حمایت سازمانی ادراک‌شده بر تعلق ‌خاطر با ضریب 083/0 تأیید نشد.
نتیجه­گیری: بهبود ارتباط‌های داخلی به‌عنوان عامل محرک اصلی، از راه تقویت جذابیت کارفرما و اجرای قرارداد روان‌شناختی، منجربه افزایش تعلق ‌خاطر کارکنان می‌شود. این یافته‌ها بر ضرورت توجه مدیران بانک‌ها به ارتقای شفافیت ارتباطی، نظارت بر تحقق تعهدات و تقویت تصویرسازمانی به‌عنوان راهکارهای کلیدی برای افزایش وفاداری و بهره‌وری نیروی انسانی تأکید می‌کند.
کلیدواژه‌ها
موضوعات

عنوان مقاله English

The Effect of Satisfaction with Internal Communications on Employee Engagement:The Mediating Role of Perceived Employer Attractiveness, Perceived Organizational Support, and Psychological Contract Fulfillment

نویسندگان English

Moslem Amiri 1
Ebrahim Zarepour Nasirabadi 2
1 M.A. Student, Department of Public Administration, Shahed University, Tehran, Iran.
2 Assistant Professor and Faculty Member, Department of Business Administration, Faculty of Governance, Shahed University, Tehran, Iran.
چکیده English

Background and Purpose: In today’s organizational landscape, internal communications and employee engagement play vital roles in ensuring organizational success and sustainability. Advances in communication technologies have intensified the need for effective intra-organizational interactions. The present study aims to examine the effect of satisfaction with internal communications on employee engagement, considering the mediating roles of perceived employer attractiveness, perceived organizational support, and psychological contract fulfillment.
Methodology: This applied research employs a descriptive–survey design. The statistical population consisted of all employees of Saman Bank in Tehran Province in 2024 (N = 1,600). Using Cochran’s formula, a sample size of 309 employees was determined through simple random sampling. Data were collected via a questionnaire and analyzed using PLS3 and SPSS software.
Findings: The results indicated that satisfaction with internal communications has a positive and significant effect on employee engagement (path coefficient = 0.233), perceived organizational support (0.744), employer attractiveness (0.798), and psychological contract fulfillment (0.781). Additionally, employer attractiveness (0.174) and psychological contract fulfillment (0.312) significantly influenced employee engagement. However, the direct effect of perceived organizational support on employee engagement (0.083) was not supported.
Conclusion: Enhancing internal communications acts as a key driver that increases employee engagement through strengthening employer attractiveness and psychological contract fulfillment. These findings highlight the necessity for bank managers to improve communication transparency, monitor the fulfillment of organizational commitments, and reinforce the organizational image as essential strategies to enhance employee loyalty and productivity.

کلیدواژه‌ها English

Internal communication satisfaction
employee engagement
perceived organizational support
employer attractiveness
psychological contract fulfillment
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