Developing a New Product Development Model Emphasizing on Environmental Considerations and Consumer Participation

نویسندگان
مجتبی امیری 1
طهمورث حسن پور 2
حسین رحمان سرشت 3
میثم نصیری 4
1 دانشیار، گروه مدیریت دولتی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران.
2 استاد، گروه بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران.
3 استاد گروه بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران.
4 دانشجوی دکتری، گروه مدیریت بازرگانی، دانشکده مدیریت، دانشگاه تهران، تهران، ایران.
چکیده
This research aims to provide a new product development model with an emphasis on environmental considerations and consumer participation. The model design was based on the grounded theory approach. The statistical population of this study includes all new product development experts in the food industry (including executives and academics) and thirteen experts selected by the snowball method. Results showed that the primary phenomenon involves activities and actions taken to develop a product based on environmental considerations and with the participation of consumers. The effective causes of new product development are divided into three categories: market, customer, and technical factors. The underlying conditions for product development are classified into two categories of infrastructure and capabilities. Also, penetrating interventionists were divided into three categories of cultural factors, risk management, and supportive factors. In addition, new product development includes three mechanisms: marketing, commercialization, and green design. The results of the product development model design emphasize on consequences of economic benefits and non-economic benefits.
کلیدواژه‌ها
New Product Development (NPD)
Environmental Considerations
Consumer Participation
Grounded Theory

موضوعات

عنوان مقاله English

Developing a New Product Development Model Emphasizing on Environmental Considerations and Consumer Participation

نویسندگان English

mojtaba amiri 1
Tahmoores Hassangholipoor 2
Hosein Rahmanseresht 3
meisam nasiri 4
1 Associate Prof., Department of Public Administration, Faculty of Management, University of Tehran, Tehran, Iran
2 Professor, Department of Business, Faculty of Management, University of Tehran, Tehran, Iran
3 Professor, Department of Business, Faculty of Management & Accounting, Allameh Tabataba'i University, Tehran, Iran
4 PhD Student, Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran
چکیده English

This research aims to provide a new product development model with an emphasis on environmental considerations and consumer participation. The model design was based on the grounded theory approach. The statistical population of this study includes all new product development experts in the food industry (including executives and academics) and thirteen experts selected by the snowball method. Results showed that the primary phenomenon involves activities and actions taken to develop a product based on environmental considerations and with the participation of consumers. The effective causes of new product development are divided into three categories: market, customer, and technical factors. The underlying conditions for product development are classified into two categories of infrastructure and capabilities. Also, penetrating interventionists were divided into three categories of cultural factors, risk management, and supportive factors. In addition, new product development includes three mechanisms: marketing, commercialization, and green design. The results of the product development model design emphasize on consequences of economic benefits and non-economic benefits.

کلیدواژه‌ها English

New Product Development (NPD)
Environmental Considerations
Consumer Participation
Grounded Theory
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پژوهش های مدیریت منابع سازمانی
دوره 10، شماره 4
اسفند 1399
صفحه 177-191