ارائه مدل تحول دیجیتال مبتنی بر فراترکیب

نوع مقاله : پژوهشی اصیل

نویسندگان
فاطمه ملایی 1
شهرام خلیل نژاد 2
محمدرضا کریمی علویجه 3
مهدی حقیقی کفاش 3
1 دانشجو دکتری رشته مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران.
2 استادیار، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران.
3 دانشیار، گروه مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی، تهران، ایران.
چکیده
در سال‌های اخیر تحول دیجیتال، انقلابی را در نحوه کسب‌وکار شرکت‌ها و ارتباط‌های آن با مشتریان، تأمین‌کنندگان و سایر سود‌ برندگان، ایجاد کرده و رشد نوآوری و افزایش ارزش ارائه‌­شده به مشتریان را در پی داشته است. از طرفی برخی از سازمان­ها نیز با نداشتن درک عمیق از مفهوم تحول دیجیتال، آن را مفهومی مقطعی و طرحی بزرگ در نظر می­گیرند؛ این در حالی است که تحول دیجیتال یک فعالیت پیچیده و مداوم محسوب می‌شود که می­تواند به‌طور چشمگیری یک شرکت و فعالیت­های آن را تحت‌‌تأثیر قرار دهد. در‌واقع می‌توان تحول دیجیتال را به‌عنوان تحول عمیق فعالیت­‌های تجاری، فرایندها و فناوری­‌ها برای استفاده از فرصت­ها و تغییرات از راه ترکیبی فناوری­‌های دیجیتال دانست. اکنون در این مقاله به بررسی تحول دیجیتال با روش فراترکیب پرداخته می‌شود. پژوهش حاضر از منظر هدف، کاربردی است و در این طرح از روش فراترکیب و رویکرد باروسو و ساندلوسکی1 (2007) برای بررسی ادبیات پژوهش استفاده شده است. جامعه آماری پژوهش شامل پژوهش‌های انجام‌شده در حوزه تحول دیجیتال می‌باشد. ابزار گردآوری داده‌ها، کدگذاری باز برای شناسایی مضامین و مؤلفه‌های تحول دیجیتال می‌باشد. در این مطالعه برای شناسایی مؤلفه‌های تحول دیجیتال، 36 کد به‌عنوان مضامین پایه شناسایی شدند. از این میان 16 کد به‌عنوان مضامین سازمان‌دهنده انتخاب شدند و چهار کد با عنوان مضامین فراگیر با عنوان‌های «برنامه‌ریزی، ساختارهای نرم، قابلیت‌ها، فناوری و ارتباطات» شناسایی و تشکیل شدند.


[1]. Barroso & Sandelowski
کلیدواژه‌ها
دیجیتال
تحول دیجیتال
روش فراترکیب

موضوعات

عنوان مقاله English

Presenting digital transformation model based on Meta Synthesis method

نویسندگان English

fatemeh mollaei 1
Shahram Khalil Nezhad 2
Mohammadreza Karimi Alavijeh 3
Mehdi Haghighi kafash 3
1 Doctoral student in Business Administration, Department of Business Administration, Faculty of Management and Accounting, Allameh Tabatabai University,Tehran, Iran.
2 Assistant Professor, Department of Business Management, Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran.
3 Associate Professor, Department of Business Management, Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran.
چکیده English

In recent years, digital transformation has created a revolution in the way companies do business and their relationships with customers, suppliers, and other stakeholders, and has led to the growth of innovation and increased value offered to customers. On the other hand, some organizations, lacking a deep understanding of the concept of digital transformation, consider it a partial and project concept; This is despite the fact that digital transformation is a complex and continuous activity that can significantly affect a company and its activities. In fact, digital transformation can be seen as a deep transformation of business activities, processes and technologies to take advantage of opportunities and changes through a combination of digital technologies. Now, in this article, we are going to examine the digital transformation with the Meta Synthesis method. The present research is applied from the point of view of the goal, and in this research, the Meta Synthesis method and the approach of Barroso and Sandelowski (2007) have been used to review the research literature. The statistical population of the research includes research conducted in the field of digital transformation. The data collection tool is open coding to identify themes and components of digital transformation. In this study, to identify the components of digital transformation, 36 codes were identified as basic themes. Among these, 16 codes were selected as organizing themes and 4 codes were identified and formed as overarching themes with the titles of "planning, soft structures, capabilities, technology and communication".

کلیدواژه‌ها English

Digital
didgital transformation
Meta Synthesis method
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] 12 [ سهرابی،بابک؛ اعظمی، امیر؛ یزدانی،حمیدرضا، آسیب شناسی پژوهش های انجام شده در زمینه مدیریت اسلامی با رویکرد فراترکیب،چشم انداز مدیریت دولتی، (1390). شماره 6، 24-9
پژوهش های مدیریت منابع سازمانی
دوره 14، شماره 3
آذر 1403
صفحه 93-116