مرور نظام‌مند عناصر مدل کسب‌وکار بانکداری دیجیتال با استفاده از روش تحلیل محتوا

نوع مقاله : پژوهشی اصیل

نویسندگان
1 دانشجوی کارشناسی ارشد مدیریت بازرگانی، دانشکده معارف اسلامی و مدیریت، دانشگاه امام صادق (ع)، تهران، ایران.
2 دانشیار، گروه مدیریت بازرگانی، دانشکده معارف اسلامی و مدیریت، دانشگاه امام صادق (ع)، تهران، ایران.
3 استادیار، گروه مدیریت مالی، دانشکده مدیریت، دانشگاه حضرت معصومه (س)، قم، ایران.
چکیده
دیجیتالی ‌شدن و فناوری‌های برهم‌زننده موجب بروز یک انقلاب تحولی در الگوها و فرایندهای کسب‌وکارهای سنتی شده‌اند. در چنین شرایطی صنعت بانکداری نیز بقا و رقابت‌پذیری خود را در گرو بازنگری جامع در ابعاد گوناگون کسب‌وکار خود پیدا می‌کند. با‌این‌حال عدم‌وجود دانشی منسجم از بایسته‌های کنشگری در فضای بانکداری دیجیتال، به‌عنوان یک خلأ جدی و انگیزه اصلی پیشبرد نوشتار پیش‌رو شمرده می‌شود. در این پژوهش از راه مرور نظام‌مند آثار علمی نشریههای معتبر خارجی در سال‌های 2000 تا 2022 در زمینه مدل کسب‌وکار بانکداری دیجیتال، پس از پالایش بیش از 633 مقاله مرتبط با موضوع، 26 مقاله برای مرور انتخاب شد. از رهگذر تحلیل محتوای قیاسی، در مجموع 144 مصداق منحصربه‌فرد، از دل 222 کد شناسایی و درنهایت ذیل 11 مقوله اصلی دسته‌بندی شدند. نتایج پژوهش نشان می‌دهد که به ابعاد نه‌‌گانه مدل کسب‌وکار اوستروالدر به‌علاوه دو موضوع «ذهنیت نو» و «نوآوری در خدمات» به‌عنوان مهم‌ترین و متداول‌ترین عناصر مدل کسب‌وکار بانکداری در عصر دیجیتال توجه شده است.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

A systematic review of digital banking business model elements; Using content analysis

نویسندگان English

Sajad Golchin 1
Asadollah Ganjali 2
Saeed Shamci nejad 3
1 Corresponding Author: MA Student, Department of Islamic Studies and Business Management, Imam Sadiq University, Tehran, Iran.
2 Associate Professor, Department of Business Administration, Faculty of Islamic Studies and Management, Imam Sadiq University, Tehran, Iran.
3 3. Assistant Professor, Financial Management Department, Faculty of Management, Hazrat Masoumeh University, Qom, Iran.
چکیده English

Digitalization and disruptive technologies have revolutionary transformation in traditional business models and processes. The banking industry has found its survival and competitiveness dependent on a comprehensive review of various aspects of its business. The lack of coherent knowledge of the requirements in digital banking environment is the main purpose for this paper. In this research, through a systematic review during the years 2000 to 2022 in the field of digital banking business model, after refining more than 633 articles, 26 articles were selected for review. Through comparative content analysis, a total of 144 unique examples were identified from 222 codes and finally categorized under 11 main subjects. The results indicate that the nine dimensions of the Osterwalder business model, in addition to the two categories of "new mindset" and " services innovation" have been considered as the most important and common elements of the banking business model in the digital age.

کلیدواژه‌ها English

Business model
banking business model
Digital Banking
digital business model
Systematic Review
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