تأثیر توانمندی‌های شخصیتی مثبت‌گرا بر تداوم کسب‌وکار با میانجیگری تاب‌آوری و تعدیل‌گری مسئولیت‌پذیری اجتماعی در شرایط کرونایی

نوع مقاله : پژوهشی اصیل

نویسندگان
1 استاد، گروه مدیریت بازرگانی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، سمنان، ایران.
2 دانشجوی دکتری مدیریت بازرگانی، دانشکده اقتصاد، مدیریت و علوم اداری، دانشگاه سمنان، ایران.
3 کارشناسی ارشد روانشناسی عمومی، دانشکده روانشناسی و علوم تربیتی، دانشگاه یزد، بزد، ایران.
چکیده
توانمندی‌های شخصیتی مثبت‌گرا را می‌توان به‌عنوان ویژگیهای تعریف کرد که به فرد اجازه میدهد در بهترین حالت شخصی خود عمل کند. توانمندی‌ها به‌ویژه برای کسب دانش و حل مسئله مهم هستند. شناخت ابعاد توانمندی‌های شخصیتی بر تداوم و رشد کسب‌وکار مؤثر است؛ بنابراین این پژوهش با هدف بررسی تأثیر توانمندی‌های شخصیتی مثبتگرا بر تداوم کسب‌وکار با میانجیگری تابآوری و تعدیلگری مسئولیت اجتماعی در شرایط کرونایی پرداخته ‌شده است. نمونه آماری این پژوهش شامل 240 نفر مدیران کسب‌وکارهای خدماتی در شهر اصفهان است. به‌منظور جمع‌آوری دادههای پژوهش، از پرسشنامه و روش نمونه‌گیری در دسترس استفاده شد. پایایی و روایی سازههای پژوهش با استفاده از آلفای کرونباخ و میانگین واریانس استخراجی به تأیید رسید. به کمک نرم‌افزارSmartPLS3 فرضیههای پژوهش بررسی شدند. نتایج پژوهش نشان داد که توانمندی‌های شخصیتی مثبتگرا بر تاب‌آوری تأثیر مثبت و معناداری دارد. همچنین تاب‌آوری بر تداوم کسب‌وکار تأثیر مثبت و معناداری دارد. به‌منظور ارتقا تداوم کسب‌وکار از راه توانمندی شخصیتی مثبتگرا، باید بر تاب‌آوری تأکید شود. همچنین چهار عملکرد مهم توانمندی‌های شخصیتی، فضیلت‌های خرد، خویشتنداری، شجاعت و تعالی بر تاب‌آوری تأثیر مثبت و معناداری دارد. دو عملکرد دیگر توانمندی‌های شخصیت؛ فضیلت انسانیت و عدالت بر تاب‌آوری تأثیر معناداری ندارد. قابل ‌ذکر است که متغیر تعدیلگر مسئولیت اجتماعی در دوران کرونا، رابطه تابآوری و تداوم کسب‌وکار را تعدیل نمی‌کند.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

The Effect of Positive Character Strengths on Business Continuity with the Mediating of Resilience and Moderating Social Responsibility in Corona-Drive Conditions

نویسندگان English

Abbasali Rastgar 1
fahime mahavarpour 2
Fateme mahavarpour 3
1 Professor. Faculty of Economics, Management and Administrative Sciences, Semnan University, Iran.
2 PhD student in Marketing Management - Human resource and organizational behavior management Faculty of Economics, Management and Administrative Sciences, Semnan University, Iran.
3 M.Sc.in General Paychology, Faculty of Psychology and Education, Yazd University, Yazd. Iran.
چکیده English

Positive Character Strengths can be defined as characteristics that allow an individual to function at their personal best. The strengths are especially important for knowledge acquisition and problem solving. Knowing the dimensions of character strengths is effective on business continuity and development. Therefore, this research aims to investigate the impact of positive character strengths to business continuity with the mediating role of resilience and moderating social responsibility in corona-drive conditions. The statistical sample of this research includes 240 managers of service businesses in Isfahan. In order to data collection, the questionnaire and convenience sampling method were used. The reliability and validity of the research constructs using Cronbach's alpha and average variance extracted (AVE) were confirmed. Research hypotheses were checked with the help of Smart PLS3 software. The results of the research showed that positive character strengths have a positive and significant effect on resilience. As well as, resilience has a positive and significant effect on business continuity. In order to promote the business continuity of through the positive character strengths, emphasis should be placed on resilience. Also, four important functions of character strengths; the virtues of wisdom, self-control, courage and excellence have a positive and significant effect on resilience. Two other functions of character strengths; the virtue of humanity and justice has no significant effect on resilience. It should be noted that the social responsibility-moderating variable does not moderate the relationship between resilience and business continuity in the Covid-19 era.

کلیدواژه‌ها English

Resilience
Personality Abilities
Business Continuity
Social Responsibility in Corona Periods
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