تأثیر داستان‌سرایی به‌عنوان یک راهبرد محتوا بر قصد خرید: پژوهشی با استفاده از سناریوسازی روایتی

1. Ashley, C. and T. Tuten, Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 2015. 32(1): p. 15-27.
2. Hofman-Kohlmeyer, M., The Role of Storytelling in Building a Brand. Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie, 2017(3): p. 131-145.
3. Delgado-Ballester, E. and E. Fernández-Sabiote, “Once upon a brand”: Storytelling practices by Spanish brands. Spanish Journal of Marketing-ESIC, 2016. 20(2): p. 115-131.
4. Kao, D.T., The impact of envy on brand preference: brand storytelling and psychological distance as moderators. Journal of Product & Brand Management, 2019.
5. Gilliam, D.A., Storytelling by the sales force and its effect on personal selling and buyer-seller relationships. 2011: Oklahoma State University.
6. Tsai, M.-C., Storytelling Advertising Investment Profits in Marketing: From the Perspective of Consumers’ Purchase Intention. Mathematics, 2020. 8(10): p. 1704.
7. Rizkia, R. and F. Oktafani, The Effect Of Storytelling Marketing On Purchasing Decisions Through Brand Equity As Intervening Variable On Gojek In Jakarta. International Journal of Management, Entrepreneurship, Social Science and Humanities, 2020. 3(1): p. 48-55.
8. Orgad, S., Storytelling online: Talking breast cancer on the Internet. Vol. 29. 2005: Peter Lang.
9. Smith, D., et al., Cooperation and the evolution of hunter-gatherer storytelling. Nature communications, 2017. 8(1): p. 1-9.
10. Markóczy, L. and J. Goldberg, The virtue of human universals and cooperation: a review essay of Matt Ridley's The Origins of Virtue. Managerial and Decision Economics, 1997. 18(5): p. 399-411.
11. Scalise Sugiyama, M., The plot thickens: what children's stories tell us about mindreading. Journal of Consciousness Studies, 2009. 16(6-7): p. 94-117.
12. Da Silva, S.G. and J.J. Tehrani, Comparative phylogenetic analyses uncover the ancient roots of Indo-European folktales. Royal Society open science, 2016. 3(1): p. 150645.
13. Harari, Y.N., Sapiens: A brief history of humankind. 2014: Random House.
14. Dunbar, R.I., How conversations around campfires came to be. Proceedings of the National Academy of Sciences, 2014. 111(39): p. 14013-14014.
15. Boyd, B., On the origin of stories: Evolution, cognition, and fiction. 2010: Harvard University Press.
16. Bruner, J., Acts of meaning. 1990: Harvard university press.
17. Escalas, J.E., Advertising narratives: What are they and how do they work?, in Representing Consumers. 2003, Routledge. p. 283-305.
18. Escalas, J.E., Narrative processing: Building consumer connections to brands. Journal of consumer psychology, 2004. 14(1-2): p. 168-180.
19. Green, M.C., Narratives and cancer communication. Journal of communication, 2006. 56: p. S163-S183.
20. Green, M.C. and T.C. Brock, In the mind's eye: Transportation-imagery model of narrative persuasion. 2002.
21. Brechman, J.M. and S.C. Purvis, Narrative, transportation and advertising. International Journal of Advertising, 2015. 34(2): p. 366-381.
22. Pearlman, S., N. Guglielmetti, and E. Listfield, Ten rules for effective branded content: Experience from Skype. Journal of Brand Strategy, 2014. 3(1): p. 12-17.
23. Murray, M., Narrative data. Sage handbook of qualitative data collection, 2018: p. 264-279.
24. Fog, K., C. Budtz, and B. Yakaboylu, Storytelling: Branding in Practice Springer. 2005, Berlin.
25. Gilliam, D.A. Storytelling by the sales force and its’ effect on buyer-seller relationships. In Robert Mittlestaedt doctoral symposium proceedings. 2010
26. زنگنه فرد، مرتضی، (1391)، ضرورت تولید ملی، سایت کانون قرآن مسجد باقرالعلوم شهرستان شوشتر، 7/11/1391
27. محمدی متکازینی، سید علی و حسینی هرندی، سید محمد حسین(1391)، سیره حمایت از تولیدات ملی در سیره عالمان دینی و نخبگان ملی، قم، انتشارات مرکز پژوهش های اسلامی صدا سیما
28. Gellner, E., Nations and nationalism. 2008: Cornell University Press.
29. Renko, N., B. Crnjak Karanović, and M. Matić, Influence of consumer ethnocentrism on purchase intentions: Case of Croatia. Ekonomska misao i praksa, 2012(2): p. 529-544.
30. Sharma, S., T.A. Shimp, and J. Shin, Consumer ethnocentrism: A test of antecedents and moderators. Journal of the academy of marketing science, 1994. 23(1): p. 26-37.
31. Marn, M.V., E.V. Roegner, and C.C. Zawada, The price advantage. Vol. 229. 2004: John Wiley & Sons.
32. Herrera, C.F. and C.F. Blanco, Consequences of consumer trust in PDO food products: the role of familiarity. Journal of Product & Brand Management, 2011.
33. Kohli, C. and R. Suri, Creating effective logos: Insights from theory and practice. Business Horizons, 2002. 45(3): p. 58-64.
34. Chadwick, S. and G. Walters, Sportswear identification, distinctive design and manufacturer logos–issues from the front line. The Marketing Review, 2009. 9(1): p. 63-78.
35. Melewar, T. and J. Saunders, Global corporate visual identity systems: Standardization, control and benefits. International marketing review, 1998.
36. Dean, D.H. and A. Biswas, Third-party organization endorsement of products: An advertising cue affecting consumer prepurchase evaluation of goods and services. Journal of advertising, 2001. 30(4): p. 41-57.
37. Wang, J.S., Y.F. Cheng, and Y.L. Chu, Effect of celebrity endorsements on consumer purchase intentions: Advertising effect and advertising appeal as mediators. Human Factors and Ergonomics in Manufacturing & Service Industries, 2013. 23(5): p. 357-367.
38. Amos, C., G. Holmes, and D. Strutton, Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size. International journal of advertising, 2008. 27(2): p. 209-234.
39. Papadopoulou, K., V. Pavlidou, and A. Hodza, Electronic Word-of-Mouth through Social Networking Sites: How does it affect consumers? 2012.
40. Chaniotakis, I.E., C. Lymperopoulos, and M. Soureli, Consumers' intentions of buying own‐label premium food products. Journal of Product & Brand Management, 2010.
41. Du, S., C.B. Bhattacharya, and S. Sen, Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International journal of management reviews, 2010. 12(1): p. 8-19.
42. Araujo, T. and J. Kollat, Communicating effectively about CSR on Twitter: The power of engaging strategies and storytelling elements. Internet Research, 2018.
43. Wille, P., R. Finster, and W.-T. Balke. A Model for Interactive CSR Campaigns using Storytelling. in SoMuS@ ICMR. 2014. Citeseer.
44. Steinmüller, K., Narrative scenarios as an analytical instrument. 2018: Springer Nature, Basel.
45. Gaßner, R. and K. Steinmüller, Scenarios that tell a Story. Normative narrative scenarios–An efficient tool for participative innovation-oriented foresight, in Envisioning Uncertain Futures. 2018, Springer. p. 37-48.
46. Gruen, D., Storyboarding for design: An overview of the process. Cambridge MA USA: Lotus Research. 2000.
47. Czarniawska, B., A four times told tale: Combining narrative and scientific knowledge in organization studies. Organization, 1997. 4(1): p. 7-30.
48. Diallo, M.F., Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market. Journal of Retailing and Consumer Services, 2012. 19(3): p. 360-367.
49. Dodd, M.D. and D.W. Supa, Understanding the effect of corporate social responsibility on consumer purchase intention. Public Relations Journal, 2011. 5(3): p. 1-19.
50. Wongpitch, S., et al., Effect of corporate social responsibility motives on purchase intention model: An extension. Kasetsart Journal of social sciences, 2016. 37(1): p. 30-37.
51. Yelkur, R., S. Chakrabarty, and S. Bandyopadhyay, Ethnocentrism and buying intentions: Does economic development matter? Marketing Management Journal, 2006. 16(2).
52. Chryssochoidis, G., A. Krystallis, and P. Perreas, Ethnocentric beliefs and country‐of‐origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products. European journal of marketing, 2007.
53. Wang, Y.-H. and C.-C. Lee, Does winning an award matter to brand trust and purchase intention? Evidence from franklin templeton investments. Journal of Business & Economic Policy, 2016. 3(1): p. 75-81.
54. Hammond, A., Pierre Cochereau: Organist of Notre-Dame. Vol. 91. 2012: University Rochester Press.
55. Babu, M.N. and K.L. Latha, The impact of celebrity endorsement on purchase decision of telecom users-a case of engineering students. Global J Adv Res, 2014. 1(2): p. 289-305.
56. Khan, S.K. and T. Jalees, Antecedents to brand image. Market Forces, 2016. 11(2).
57. Hsu, Y. and H. Pham, Effects of reference pricing on customer purchasing intention. International Review of Management and Business Research, 2015. 4(4): p. 1156.
58. Kim, H.-W., G. Sumeet, and H. Li. Different effects of perceived price and risk on purchase intention for potential and repeat customers. in Pacific Asia Conference on Information Systems (PACIS). 2005. Citeseer.