[1] اسداله هوشنگ، حمیدیزاده محمدرضا، دری بهروز، کریمی علویجه محمدرضا (1390) «توسعه مدل ارتباطی بین ارزش ویژه برند مبتنی بر مشتری با عملکرد برند در بازار: مطالعه موردی برندهای لبنی در بازار تهران»، فصلنامه اقتصاد و تجارت نوین، شمارههای 15 و 16، صص 52-76.
[2] کاتلر فیلیپ، والدمار پفورچ (2006) مدیریت برند در بازارهای صنعتی و تجاری، مترجمان : حقیقی، محمد، موسوی سید علی، صادق وزیری فراز، چاپ اول، نگاه دانش، ١٣٨٩.
[3] Mudambi S. (2002) "Branding importance in business-to-business markets: Three buyer clusters", Industrial Marketing Management, 31(6): 525–533.
[4] Anderson JC, Narus JA (2004) "Business market management: Understanding, creating, and delivering value", Englewood Cliffs, NJ: Pearson Prentice-Hall.
[5] Aaker D., Jacobson R. (2001) "The value relevance of brand attitude in high technology markets", Journal of Marketing Research, 38(4): 485-493.
[6] Cretu A., Brodie R. J. (2007) "The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective", Industrial Marketing Management, 36(2): 230−240.
[7] Chen Y. M., Su Y. F., Lin F. J. (2011) "Country-of-origin effects and antecedents of industrial brand equity", Journal of Business Research, 64(11): 1234–1238.
[8] Michell P., J. King, Reast J. (2001) "Brand values related to industrial products", Industrial Marketing Management, 30 (5): 415 – 425.
[9] Mudambi S. M., P. Doyle, and Wong V. (1997) "An exploration of branding in industrial markets", Industrial Marketing Management, 26(5): 433–446.
[10] صنایعی علی (1391) مدیریت بازاریابی صنعتی، انتشارات جهاد دانشگاهی واحد اصفهان، چاپ اول.
[11] Weerawardena J., O’cass A., Julian C. (2006) "Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance", Journal of Business Research, 59(2): 37-45.
[12] O’cass A., Ngo L. V. (2006) "Market orientation versus innovative culture: Two routes to superior brand performance", European Journal of Marketing, 41(2): 868-887.
[13] O'Cass A., Weerawardena J. (2009) "The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance", Industrial Marketing Management, 39(4): 571-581.
[14] روستا احمد (1393) «مدیریت برند»، ماهنامه اقتصاد آسیا، شماره 525.
[15] Andrew S. C. E., Mark D. U., Gerald J. G. (2004) "Understanding brandperformance measures: Using Dirichlet benchmarks", Journal of Business Research, 57(12): 1307– 1325.
[16] De Chernatony L., Segal-Horn S. (2004) "Identifying and Sustaining services Brands'Values", Journal of Marketing Communications, 10(2): 73-93.
[17] Wong H., Merrilees B. (2008) "The performance benefits of being brand-orientated", Journal of Product & Brand Management, 17 (6): 372–383.
[18] عزیزی شهریار، جمالی شهرام، صناعی ایمان (1391) «ارائه مدل عوامل مؤثر بر عملکرد کارکنان در مورد برند در صنعت بانکداری (مطالعه موردی: بانک کشاورزی)»، فصلنامه مدیریت بازرگانی، دوره 4، شماره 11، صص 89-104.
[19] Van Beurden P., Gossling T. (2008) "The worth of values - a literature review on the relation between corporate social and financial performance", Journal of Business Ethics, 82 (2): 407–424.
[20] Margolis J., J. Walsh (2003) "Misery loves companies: Rethinking social initiatives by business", Administrative Science Quarterly, 48(2): 268–305.
[21] Lai C. S., Chiu C. J., Yang C. F., Pai D. C. (2010) "The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation", Journal of Business Ethics, 95(1):457–469.
[22] Jones R. (2005) "Finding sources of brand value: Developing a stakeholder model of brand equity", Brand Management, 13(1): 10–32.
[23] Porter M., Kramer M.(2006) "Strategy and society:The link between competitive advantage and corporates Social responsibility", Harvard Business Review, 84(12): 78–92.
[24] Post J.E., Griffin J. J. (1997) "Corporate reputation and external affairs management'', Corporate Reputation Review, 1 (1/2): 71-165.
[25] McWilliams A., D. S. Siegel, Wright P. M. (2006) "Corporate social responsibility: Strategic Implications", Journal of Management Studies 43(1): 1–18.
[26] Fombrun C. J. (2005) “The leadership challenge: Building resilient corporate reputations”, edited by J. P.D oh and S. A. Stumpf (eds.), Handbook on Responsible Leadership and Governance in Global Business (Edward Elgar, Cheltenham, UK): 54–68.
[27] Garberg N. A., Fombrun C. J. (2006) “Corporate citizenship: Creating intangible assets across institutional environment”, Academy of Management Review, 31(2): 329–346.
[28] Maden C., Arikan E., Telci E. E., Kantur D.(2012) "Linking corporate social responsibility to corporate reputation: A study on understanding behavioral consequences”, Procedia - Social and behavioral Science, 58(12): 655-664.
[29] Rettab B., Brik A. B., Mellahi K. (2009) "A study of management perceptions of the impact of corporate social responsibility on organizational performance in emerging economies: The case of Dubai", Journal of Business Ethics, 89(3): 371-390.
[30] Brickley J., C. Smith, Zimmerman J. (2002) "Business ethics and organizational architecture",
Journal of Banking & Finance, 26(9): 1821–1835.
[31] Varadarajan P. R., Menon A. (1988) "Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy", Journal of Marketing, 52(3): 58–74.
[32] Bennett R., Kottasz R. (2000) "Practitioner perceptions of corporate reputation: An empirical investigation", Corporate Communication: An International Journal, 5(4): 224-234.
[33] نجم روشن سعید، نصرالهی زهرا، طباطبایینسب محمد (1390) «شناسایی و رتبهبندی عوامل مؤثر بر حسن شهرت شرکتهای لوازم خانگی»، فصلنامه کاوشهای بازرگانی، سال سوم، شماره 6، صص 52-75.
[34] Van Riel A. C. R., C. P. Mortanges, Streukens S. (2005) "Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals", Industrial Marketing Management 34(8): 841–847.
[35] Beverland M. (2005) "Creating value for channel partners:The cervena case", Journal of Business AndIndustrial Marketing, 20(3): 127–135.
[36] Beverland M., Napoli J., Lindgreen A. (2007) "Industrial global brand leadership: A capabilities view", Industrial Marketing Management, 36(8): 1082–1093.
[37] Hutton J. G. (1997) "A study of brand equity in an organizational-buying context", Journal of Product and Brand Management 6(6): 428–439.
[38] Bendixen M., K. Bukasa, Abratt R. (2004) "Brand equity in the business-to-business market”, Industrial Marketing Management, 33(5): 371–380.
[39] Lange D., Lee P. M., Dai Y. (2011) "Organizational reputation: An overview", Journal of Management, 37(1): 153–184.
[40] Sanchez J., Sotorrio L. (2007) "The creation of value through corporate reputation", Journal of Business Ethics, 76(3): 335–346.
[41] Sabate J. M., Puente E. (2003) "Empirical analysis of the relationship between Reputation and Financial Performance: A survey of the literature", Corporate Reputation Review, 6(2): 161–177.
[42] Boo S., Busser J., Baloglu S. (2009) "A model of customer-based brand equity
and its application to multiple destinations", Tourism Management, 30(2): 219–231.
[43] Oliver R. L. (1999) "Whence consumer loyalty?" Journal of Marketing, 63(4): 33-44.
[44] Chaudhuri A., Holbrook M.B. (2001) "The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty", Journal of Marketing, 65 (April): 81-93.
[45] Cobb-Walgren C.J., C.A. Ruble, Donthu N. (1995) "Brand equity, brand preference, and purchase intent", Journal of Advertising, 24(3): 25-40.
[46] Chen C.F., Chang Y.Y. (2008) "Airline brand equity, brand preference, and purchase intentions- the moderating effects of switching costs", The Journal of Air Transport Management, 14(1): 40-43.
[47] Myers C. (2003) "Managing brand equity: A look at the impact of attributes", Journal of Product & Brand Management, 12(1): 39-51.
[48] Prasad K., C.S. Dev (2000) "Managing hotel brand equity", Cornell Hotel and Restaurant Administration Quarterly, 41(3): 22-31.
[49] ابراهیمی عبدالحمید، جعفرزادهکناری مهدی، اجلی امین، اجلی امین، رضایی محمود، نصیری مهری (1393) «نقش کیفیت خدمات در خلق ترجیح برند و قصد خرید مشتریان در صنعت بانکداری»، فصلنامه تحقیقات بازاریابی نوین، سال چهارم، شماره چهارم، صص1-20.
[50] Chang H. H., Hsu C. H., Chung S. H. (2008) "The antecedents and consequences of brand equity in service markets", Asia Pacific Management Review, 13(3): 601-624.
[51] Hellier P. K., Geursen G. M., Carr R. A., Richard J. A. (2003) "Customer repurchase intention: A general structural equation model", European Journal of Marketing, 37(11/12): 1762-1800.
[52] O’Cass A., Lim K. (2001) "The influence of brand associations on brand preference and purchase intention", Journal of International Consumer Marketing, 14(2/3): 41-71.
[53] Chang H. H., Y.M. Liu (2009) "The impact of brand equity on brand preference and purchase intention in the service industries", The Service Industries Journal, 29(12): 1687-1706.
[54] Poczter A. (1987) "Attitude development hierarchy and segmentation", Review of Business, 9(1): 17-20.
[55] Tolba A. H. (2009) "Linking customer-based brand equity with brand market performance: A managerial approach", Journal of Product & Brand Management, 18(5): 356–366.
[56] Vakratsas, D. and Ambler, T. (1999) “How advertising works: what do we really know?, Journal ofMarketing, 63(1), 26-43.
[57] آذر عادل، غلامزاده رسول، قنواتی مهدی (1391) مدلسازی مسیری – ساختاری در مدیریت، تهران: انتشارات نگاه دانش، چاپ اول.
[58] Fernandes V. (2012) "Re-discovering the PLS approach in management science", Management, 15(1): 101-123.
[59] Abu Bakar A. S., Ameer R. (2011) "Readability of corporate social responsibility communication in Malaysia", Corporate Social Responsibility andEnvironmental Management, 18(1): 50 – 60.
[60] Oeyono J., Samy M.., Bampton R. (2012) "An examination of corporate social responsibility and financial performance: a study of the top 50 Indonesian liste corporations",. Journal of Global Responsibility, 2(1): 100-112.
[61] Roshayani A., Faizah D., Suaini O., Mustaffa M. Z., Tay K. L. (2009) "Corporate responsibility concepts and emerging issues",Malaysia: University Publication Centre (UPENA), UiTM.
[62] ACCA (2009) “The importance of corporate responsibility", availableat:www.accaglobal.com/publicinterest/activities/library/sustainability/accounting_sustainability/archive/2005/19/publications/2784968 (accessed 1 March 2009).
[63] Crisostomo V. L., Freire F. de Souza, Vasconcellos F. C. (2011) "Corporate social responsibility, firm value and financial performance in Brazil", Social Responsibility Journal, 7(2): 295–309.
[64] Malcolm S., Khadijah Y., Ahmad Marzuki A. (2007) "Environmental disclosure and performance reporting in Malaysia", Asian Review of Accounting, 15(2): 185–199.
[65] Wang, D. H. M., Chen P.H., Yu, H. K. T. & Hsiao, C. Y. (2015) "The effects of corporate social responsibility on brand equity and firm performance", Journal of Business Research, 68(11): 2232–2236.
[66] Torres A., Bijmolt T., Tribo J. A., Verhoef P. (2012) "Generating global brand equity through corporate social responsibility to key stakeholder", International Journal of Research in Marketing, 29(1):13–24.
[67] Smith W., M. Higgins (2000) "Cause related marketing: Ethics and the ecstatic", Business and Society, 39 (3): 304–322.
[68] Harris E. (2000) "Corporate giving goes both ways", Sales and Marketing Management, 152 (12): 104.
[69] Hillenbrand C., Money K. (2007) "Corporate responsibility and corporate reputation: Two separate concepts or two sides of the same coin", Corporate Reputation Review, 10 (4): 261-277.
[70] Brammer S. J., Pavelin S. (2006) "Corporate reputation and social performance: The importance of fit", Journal of Management Studies, 43 (3): 435-455.
[71] Fombrun C., Shanley M. (1990) "What's in a name? Reputation building and corporate strategy", Academy of Management Journal, 33 (2): 233-258.