Volume 14, Issue 4 (2025)                   ORMR 2025, 14(4): 57-79 | Back to browse issues page

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shahabi V, amini javid H, amiri Z, amiri M, eshaghi A. Analysis of success factors of digitization of banking processes Case study: Qarz al-Hasna Resalat Bank. ORMR 2025; 14 (4) :57-79
URL: http://ormr.modares.ac.ir/article-28-67307-en.html
1- Affiliated Faculty, Department of Industrial Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran. , vahid.shahabi@srbiau.ac.ir
2- PhD, Department of Industrial Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
3- Master of Public Administration, Department of Management, Faculty of Management and Economics, Firouzkooh Branch, Islamic Azad University, Firouzkooh, Iran.
4- PhD, Department of Industrial Management, Finance Major, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
5- PhD student, Department of Cultural Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
Abstract:   (162 Views)
In today's world, the digital revolution has transformed the processes of organizations, especially banks, and has created countless opportunities for the financial industry. This is despite the fact that the financial technology and banking services industry in Iran is mainly interested in the field of payment among the various digital areas and does not pay much attention to other digital opportunities, including the provision of digital services in other areas of banking services. This issue has caused traditional bank branches to remain and non-payment services to be provided in person. Although many researches have addressed the transformation of business models in the digital world, there is no guidance on the successful implementation of the digitalization project of all banking services processes. Therefore, in this article, after reviewing the research done in this field, in order to know the influential variables and understand the existing relationships, by applying the fuzzy Delphi technique and the system dynamics modeling approach, a dynamic model has been presented, which Drawing circular causal diagrams will help to better understand the problem. The results of the research showed that the first step in the digitalization of banking processes is the implementation of digital governance in banks, and for the implementation of digital governance, preliminaries such as the formulation of digital strategy by the senior managers of banks, digital culture, the development of the country's digital infrastructure by the central bank and the facilitation of laws And removing the legal barriers to using digital banking is needed.
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Article Type: Original Research | Subject: Strategy and Management
Received: 2023/02/5 | Accepted: 2023/08/12 | Published: 2025/03/30

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