1- Assistant Professor, Islamic Research-center Imam Sadegh,qom, Iran
2- . Assistant Professor, Faculty of Management, Shahid Sattari University, Tehran, Iran
3- Master Student of Financing Management, Faculty of Management and Economics, Azad Univercity,Semnan, Iran
Abstract: (10461 Views)
In the modern highly competitive banking era, ability of collecting financial resources has become one of the main prerequisite of effective performance and survival of the banks. Hence, banks have turned to strategies such as electronic banking development to develop their capabilities. This research shows that how and to what extent of applying various electronic banking systems can develop the banks capabilities in collecting financial resources by motivating people to invest in these banks. The research method is of descriptive and solidarity type. The population consists of the customers of Ansar bank branches in Tehran province that are taken by random sampling, and 440 were selected. The results of the research indicate that all 13 studied electronic banking systems have meaningful and positive relationship with the bank capabilities in collecting financial resources, and among them 3 systems of point of sale (POS) and PAYA system (financial resources barter) and Telephone bank system have the greatest positive relation with collecting of financial bank resources. These results show that the electronic banking development is an effective factor in motivating people to invest in studied banks. On this basis, practical and theoretical recommendations are provided for managers and researchers.
Article Type:
Research Paper |
Subject:
a Received: 2013/09/25 | Accepted: 2014/12/14 | Published: 2015/01/21