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Innovation can Create competitive advantage and consequently the company success. Innovation in business models is a new them and Companies act based on innovative business models to create and deliver greater value for their customers. Innovation in business model includes not only technological innovation or organizational innovation but also strategic innovation witch is sharing and increasing knowledge resource and managerial skills. Thus the important role of customer knowledge management which is based on strategic innovation in business models, can be identified. this study evaluated the ability of customer knowledge management capability of organizations to create innovative business model. Conceptual model based on the relevant literature is presented and tested. This research is practical and survey- analysis. company of creating custom cars in Iran Khodro (APCO) is the study case of this research. Path analysis and structural equation modeling was used for testing the research model. results show that if Organizations use the customer knowledge management to improve their skills in creating customized products and Create better conditions for optimal decision and design better consumer experience, they can achieve business model innovation by creating value based on the success of customers and increasing sales volume .

Keywords: Business model, business model innovation, customer knowledge management, value creation

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