1- هیات علمی
2- 2- Phd Student, international marketing, Social Sciences And Economics Faculty , Alzahra university ,Tehran , Iran.
Abstract: (8695 Views)
The advent of new technologies is constantly evolving in today's societies, while information technology is the most effective of these activities. Since information technology can have a devastating impact on the environment, protecting the environment from these threats has added to the concerns of organizations, and as a result, the Green IT debate has become a topic of the day. Different models and methods have been used to explain the various dimensions of the maturity of green information. In this research, a dynamic model was developed to examine the relationship between components and determine the appropriate strategy to reduce energy consumption and thus increase the maturity level of green information technology in the organization. Since the banking industry is closely related to information technology, all Iranian banks have been investigated in this study. First, various components influencing the maturity of green information technology have been identified and their initial level and factors influencing their increase or decrease have been determined, then Causal loop and Stock and flow diagrams are illustrated to explain their relationships. In this regard, variables related to human factors and factors related to technology have been investigated. In the end, after testing and simulating a dynamic model, several scenarios have been proposed to improve the situation in the banking industry and to reach the highest level of maturity of green information technology. Keywords: Green Information Technology, Green Technology Maturity, System Dynamics, Banking Industry