Volume 12, Issue 4 (2023)
ORMR 2023, 12(4): 49-73 |
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Osanlou B, Faryabi N. The Effect of Organizational Process alignment and Learning Culture on Competitive Performance Based on Mediating Role of Market capitalizing and Operational adjustment agility. ORMR 2023; 12 (4) :49-73
URL: http://ormr.modares.ac.ir/article-28-60749-en.html
URL: http://ormr.modares.ac.ir/article-28-60749-en.html
1- Assistant Professor, Department of Business Management, Faculty of Management, Kharazmi University, Tehran, Iran. , b.osanlou@khu.ac.ir
2- Graduated from the Faculty of Management, Kharazmi University, Tehran, Iran.
2- Graduated from the Faculty of Management, Kharazmi University, Tehran, Iran.
Abstract: (1627 Views)
Today, with the increasing intensity of industry competition, organizations must adopt non-traditional management tools and techniques to maintain competitive advantage as a dynamic as a dynamic activity. Therefore, the nature of the dynamic capability in an integrated framework should be examined in organization in a way that focuses on the dimensions of the measurement and how it is developed to create superior performance. Dynamic capability is affected by process alignment interactions and organizational learning culture and their joint effects on competitive performance. On the one hand, organizational agility is one of the mechanisms by which organizations develop their dynamic capabilities and thus enhance their performance. Accordingly, the purpose of this study is to investigate the effect of organizational process alignment and learning culture on competitive performance, with emphasis on the intermediate role of dynamic capabilities and organizational agility. The present study is a descriptive-survey method in terms of applied purpose. The statistical population consisted of IT managers in Tehran, a sample of 290 people based on the Klein formula and selected by available method. In order to collect data, a questionnaire was used and for data analysis, structural equation modeling and PLS software were used. The results of the research show that organizational process alignment and learning culture affect dynamic ability positively. Also dynamic capability strengthens competitive performance of the organization and finally organizational agility affects competitive performance of the organization.
Keywords: Competitive performance, Dynamic capabilities, Market capitalizing agility, Operational adjustment agility, Organizational learning culture, Organizational process alignment.
Article Type: Original Research |
Subject:
Strategy and Management
Received: 2022/04/10 | Accepted: 2022/08/13 | Published: 2023/03/1
Received: 2022/04/10 | Accepted: 2022/08/13 | Published: 2023/03/1
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