Volume 6, Issue 2 (2016)                   ORMR 2016, 6(2): 125-139 | Back to browse issues page

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rajabzadeh A, MOHAMAMPOR N, Azar A, zargham H. The Role of Host Communities In Support Of Tourism Development: Gilan Province. ORMR. 2016; 6 (2) :125-139
URL: http://ormr.modares.ac.ir/article-28-476-en.html
Abstract:   (7708 Views)
Successful development of tourists’ destinations requires community’s comprehensive support for integrating tourism stakeholders and developing satisfactory interaction between tourists and host communities. As a result of constructive and effective interaction, benefits of quality tourism for tourists and host communities can be improved and provide national development in some areas. According to the social exchange theory, in order to attract community support, it is necessary to provide more satisfactory areas for people. What could lead to this goal are positive or negative perceptions and interpretations of tourism industry development. Based on theoretical and conceptual aspects, cultural, economic, social and environmental dimensions and their impacts are important in host communities as well as creating and development of positive and negative perceptions of local communities. The impact of these variables on each other and their effects on support of tourism development, is studied in this paper. Factor analysis is used for checking validity and examine the main variable. SEM method used in order to examine existing behavior between latent variables. Data analyzed using SPSS 23 and AMOS 18. Results suggest that an important factor in resident support is the satisfaction of the tourism (by impact factor of 0.9). This factor also explain the social dimension by impact factor of 0.8. This factor has an effect through two variables of “perceived positive effects” and “satisfaction of other important factors” on tourism development support indirectly.
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Article Type: Research Paper | Subject: -
Received: 2015/09/8 | Accepted: 2016/09/22 | Published: 2016/09/26

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