Volume 7, Issue 1 (2017)                   ORMR 2017, 7(1): 25-43 | Back to browse issues page

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Bakhshizadeh A, naeej A, khodadad hosini S H, ahmadi P. Shopping Mall Success in Terms of Factors Affecting on Customers' Shopping Welfare. ORMR. 2017; 7 (1) :25-43
URL: http://ormr.modares.ac.ir/article-28-11386-en.html
Abstract:   (7019 Views)
Shopping Mall Success in Terms of Factors Affecting on Customerschr('39') Shopping Welfare



Abstract
This paper presents a model to explain the role of the welfare of shopping customers is conducted on the success of commercial complexes in the country. Based on data collection, the present study is considered as descriptive. Before collecting the data through questionnaire, and so as to check the validity and reliability of the study, a pre-test was taken. Moreover, to assess the validity of the study, the diagnostic validity (DV) using an average variance extracted (AVE) was first calculated and the composite reliability (CR) was then applied to determine the reliability. Therefore, first the researchers reviewed the research literature, then, statistical sample of the population who were the customers of five commercial complexes in Tehran, were selected and the research hypotheses were tested using structural equations and regressions. The findings indicate a significant impact of variables of Functionality, ease of shopping and entertainment on shopping welfare and significant impact of variableof shopping welfare on complex commercial success, but the impact of the variables of Security and self-congruity on shopping welfare are not approved.
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Article Type: scientific research | Subject: Organizational Behavior and Human Resource Management
Received: 2016/08/24 | Accepted: 2017/04/21 | Published: 2017/06/7

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