Denison’s Organizational Culture Model (DOCS) was used widely by academics and practitioners today.  However we included the papers has published in Iranian journals that was published in several Iranian universities in a systematic review and results of a meta-analysis suggested that all cultures’ traits; involvement, Consistency, adaptability, and mission have similar measures. We found some methodological errors in the Denison and Mishra (1995) paper. First of all the correlation test wasn’t suite statistical test to compare the four traits of organizational cultures. And finally the five point Likert measurement in not good enough to measure the traits of organizational cultures. We should be concerned about the relation between organizational effectiveness and four traits of organizational cultures based on these methodological errors.

Keywords: Intellectual capital, Knowledge Management, organizational learning, organizational innovation, print media

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