Talent management is defined as a system for identifying, hiring, training, promoting and retaining talented people in order to optimize organizational capacity to achieve business outcomes. This study tends to achieve a theory in the field of talent management for better understanding of this phenomenon. Research has been performed in the aviation industry of Islamic Republic of Iran in a combinatorial mode. Theoretical sampling in quality study performed using snowball method while random sampling opted for quantitative study. Community of 13 and 212 personnel have been participated in quality and quantity study respectively. The validity and reliability of research tools were desirable. Measures to keep talented employees have been achieved using data-driven approach. The results showed that the quality of talent-driven architecture plays the key role in the paradigmatic model. The conceptual model using questionnaires data in the quality phase and statistical techniques, descriptive, analytical, PLS and structural equation modeling were analyzed. Finally, the research results presented with regard to the interpretation of the combined methods

Keywords: " talent", "talent management", "retention system", "grounded theory"

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